Last Updated: August 2025

Introduction
We are committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, and safeguard your personal information, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.What We Collect
We may collect the following information:
- Full name
- Contact information, including email address and phone number
- Demographic information such as address, postcode, preferences, and interests
- IP address is collected for security, analytics, and site improvement purposes
- Other relevant information (e.g., customer surveys, product reviews)
Financial Data
We do not store your financial details. All transactions are securely processed by third-party payment providers (such as PayPal, Square, MyPOS and Zettle). We do not store or retain any credit or debit card information on any of our systems.
Children’s Data
Our website and services are not intended for children under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete it.
Legal Basis for Processing Your Data
We rely on the following legal bases for processing your data:- Performance of a contract: To process and fulfil your orders.
- Legitimate interest: To improve our products, services, and customer experience.
- Consent: For direct marketing communications (you can withdraw your consent at any time).
- Marketing Emails: We will only send you promotional or marketing emails if you have explicitly opted in.
- Non-Essential Cookies (analytics or advertising cookies): These will only be set if you provide explicit consent via our cookie banner or preferences panel.
You can withdraw your consent at any time by opting out (link on footer), clicking 'unsubscribe' in our emails or contacting us directly.
Where we rely on legitimate interests to process your data, we have carried out a balancing test to ensure your rights and freedoms are not overridden. You have the right to object to any processing based on legitimate interests at any time.
How We Use the Information
We require this information to understand your needs and provide you with a better service, specifically for:- Order processing and fulfilment.
- Improving our products and services.
- Sending promotional emails with your consent.
- Market research purposes.
- Customising our website based on your preferences.
- Assisting with product issues or warranty support by sharing relevant details only with our trusted suppliers, where necessary.
- We do not sell or share your personal information with any third parties for marketing or unrelated purposes.
Data Retention
We will retain your personal information for as long as is necessary to fulfil the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.Your Rights
You have the following rights regarding your personal data:- Right to access: You may request details of the personal data we hold on you.
- Right to rectification: You can request correction of any inaccurate data.
- Right to erasure: You can ask us to delete your personal data.
- Right to restrict processing: You may request restrictions on the processing of your data.
- Right to data portability: You have the right to receive your data in a structured, commonly used format.
- Right to object: You may object to the processing of your data in certain circumstances.
You may withdraw any consent you have given us at any time, including consent for marketing communications or non-essential cookies. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. To exercise any of these rights, please email us at assist@dgpsuk.com.
Sharing Information with Trusted Partners
When a customer asks a question, we may need to share their name, contact details, and the nature of the enquiry with our trusted partners who provide specialised support and advice on our behalf. We only share the minimum information necessary and solely for the purpose of resolving the enquiry. We also take reasonable steps to ensure that our partners are GDPR compliant.
Cookies
We use cookies to improve your experience on our website. Essential cookies are necessary for the operation of our website, while non-essential cookies (e.g., analytics) are used only with your consent. You can manage cookie preferences in your browser settings. For more information, please refer to our Cookie Policy.Third-Party Services
We may use third-party services such as Google Analytics, Bing website services, AddThis, and YouTube. These services may use cookies or similar tracking technologies. We recommend reviewing their privacy policies for more details.These third-party services may track your activity across other websites to provide personalised advertising, measure campaign effectiveness, or analyse visitor behaviour. You can review and manage your preferences via the respective third-party service or browser settings.
Data Transfers
Where personal data is transferred outside the UK, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or transfers to countries deemed adequate by the UK Government, to protect your personal data.
Changes to This Policy
We may update this policy from time to time. If you have an account with us, we will notify you of any significant changes by email. Please review this page periodically to stay informed of any updates.Contact Information
If you have any questions about this privacy policy or how we handle your data, please contact us at: assist@dgpsuk.com.